首頁 / 雜誌 / 產業與管理論壇 / 201206 (14:2期) / 建置需求導向模糊創新的新產品開發流程
中文篇名

建置需求導向模糊創新的新產品開發流程

英文篇名

Constructing a New Model of the Need-based Fuzzy Front-end Innovation in New Product Development

作者

陳梧桐洪志洋

中文摘要

新產品開發流程的模糊前端指概念形成階段,是新產品開發成敗與否的關鍵所在。現有論文雖有簡明的階段說明,但並未有明確的執行步驟可以遵循。新產品開發品牌廠商掌握目標顧客需求以開立產品規格;台灣產業承接品牌廠商的委外製造或設計為主,亟需有企圖心的廠商轉型從事差異化產品開發與建立品牌,以提高產品的附加價值。

英文摘要

In new product development (NPD), fuzzy front end (FFE) refers to the process in formative stages of new product concept. FFE is key to the success of NPD. Not only can it improve the effectiveness of new product development, but it also saves time in new product development. Literatures touch upon this stage, but they barely take deep look into the clear processes in execution. The original brand manufacturers (OBMs) target customer needs to define product specifications. Taiwan's industry consists mainly of OEMs (original equipment manufacturers) and ODMs (original design manufacturers). Ambitious manufacturers are encouraged to evolve themselves into OBM by differentiating products and establishing brandnames, so as to add value to their products.

關鍵詞

專利價值虛擬角色新產品開發模糊前端創新patent valuepersonanew product developmentFuzzy Front-end Innovation

刊名

產業與管理論壇

期數

201206 (14:2期)

起訖頁

4-30

出版單位

工業技術研究院產業科技國際策略發展所

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