首頁 / 雜誌 / 產業與管理論壇 / 201403 (16:1期) / 市場推動型企業創業:以F紡織公司進入土木建築市場為例
中文篇名

市場推動型企業創業:以F紡織公司進入土木建築市場為例

英文篇名

Market-Driving Corporate Entrepreneurship: A Case of F Textile Company Entering Civil Engineering Market

作者

張元杰陳明惠蔡林彤飛黃書韋

中文摘要

本研究以企業創業的概念,探討我國F 紡織公司以碳纖維複合材料,以市場推動為導向,進入土木工程補強市場的發展策略。F紡織公司透過企業創業過程,取得中山科學研究院的技術授權,結合既有技術與知識發展新事業技術能耐;再者,藉由組織策略聯盟,透過相互學習、協同研發與策略更新,以構建新事業在土木建築補強市場所需的產業價值鏈,除克服進入異業新市場的障礙,同時建立市場競爭優勢。本研究發現,廠商在跨足異業市場時,以市場推動為導向,透過內、外部的企業創業發展,搜尋新技術與市場合作夥伴,搭配新創事業的技術創新、策略更新與組織發展,能夠協助廠商快速切入新市場。

英文摘要

The paper employs a case study, F Textile Company, which the company utilizes market-driving to develop a corporate entrepreneurship (CE). The company generates new technology and businessmodel, and then fits into Building Retrofitmarket for its product, Carbon Fiber Reinforced Polymers (CFRP). Under market-driving strategy, the company doesn’t only spin the technology into the internal which are developed by Chung-Shan Institute of Science and Technology (CSIST), but also spin out the knowledge to coordinates an alliance with the companies in Building Retrofit market (BR in CFRP). Therefore, the company builds new competence, reduces entry barriers, integrate whole value chain, even forms competitive advantage in new market. This study found that the companies could focus on market-driving which changes the delivery of customer’s need aggressively when they launch a CE to enter new market with high heterogeneity. External collaboration could help the companies acquire new knowledge and partners, and promote the development in technological innovation, strategy renewal, and corporate venturing simultaneously.

關鍵詞

土木建築市場推動企業創業碳纖維複合材料civil engineeringmarket-drivingcorporate entrepreneurshipcarbon fiber reinforced polymers (CFRP)

刊名

產業與管理論壇

期數

201403 (16:1期)

起訖頁

044-068

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342014031601003  複製DOI   DOI查詢

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