Employing the Business Model Concept to Support the Design of Product-Service System
In an era of global competition, “servitization” becomes a field that the manufacturing industry actively engages itself to. A number of companies with productbased operations are actively transforming to companies with service-based operations to gain competitive advantage. Although the existing literature indicates that the business model concept can be useful to implement product-service systems (PSS), later researchers have continued developing projects that have helped to increase awareness on the topic and to advance the existing limited knowledge on this phenomenon. There is still a paucity of guidelines to assist manufacturing firms in this respect. Therefore, this paper proposes a framework to support the design of PSS employing the business model concept. This framework was developed based on literature review and intends to guide the company on the analysis of their business model, on the choice of the appropriate type of PSS and on the definition of their PSS characteristics.