首頁 / 雜誌 / 產業與管理論壇 / 201409 (16:3期) / 融入商業模式觀點之產品服務系統設計
中文篇名

融入商業模式觀點之產品服務系統設計

英文篇名

Employing the Business Model Concept to Support the Design of Product-Service System

作者

林榮禾陳哲堯莊淳淩邱求慧

中文摘要

製造服務化為全球發展趨勢,許多以產品製造銷售為主的公司,積極轉型為以服務為主的經營模式以建立競爭優勢。目前的研究成果顯示,應用商業模式概念有助於製造業發展服務化,建構產品服務系統,但大多僅為觀念的闡述,對於製造業發展服務化,建置產品服務系統的規劃工具與方法之討論並不多,實際規劃過程仍有許多關鍵步驟需要深入暸解與執行。因此,本研究試圖提出適合國內製造業建置產品服務系統的發展架構,引導企業逐步分析既有之商業模式脈絡、選擇適當的產品服務系統類型,並設計產品服務系統的運作內涵。
本研究方法採用多重個案研究為研究策略,採用深入訪談與輔導方式,透過企業高階主管對其製造服務化的意見交流,獲取第一手資料,以協助製造業者發展產品服務系統,從營運模式的轉變,產生服務創新概念與內涵;此外,透過跨個案的比較,使理論架構更紮實、具有說服力與類推性,並找出個案間共通或差異的型態,釐清真實情境脈絡,做為提供台灣製造業發展產品服務系統之參考依據。

英文摘要

In an era of global competition, “servitization” becomes a field that the manufacturing industry actively engages itself to. A number of companies with productbased operations are actively transforming to companies with service-based operations to gain competitive advantage. Although the existing literature indicates that the business model concept can be useful to implement product-service systems (PSS), later researchers have continued developing projects that have helped to increase awareness on the topic and to advance the existing limited knowledge on this phenomenon. There is still a paucity of guidelines to assist manufacturing firms in this respect. Therefore, this paper proposes a framework to support the design of PSS employing the business model concept. This framework was developed based on literature review and intends to guide the company on the analysis of their business model, on the choice of the appropriate type of PSS and on the definition of their PSS characteristics.
The research methods included descriptive multiple-cases study, in-depth interviews, workshops, participation in the guidance of servitization for the case company, and surveyed the opinions of the management on servitization. The purposes were to understand the logic of how servitization is promoted in the manufacturing industry, discuss the cultivation of service innovation concept and content from the changes of business model, and compare multiple cases to make the research conclusions more solid, convincing, and applicable to more cases. This study also identified the similar or dissimilar patterns of these cases, in order to clarify the actual scenarios and contexts. The findings can provide a reference for the manufacturing industry in Taiwan in terms of the product-service systems development.

關鍵詞

產品服務系統商業模式製造業服務化product-service systembusiness modelservitization

刊名

產業與管理論壇

期數

201409 (16:3期)

起訖頁

044-076

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342014091603003  複製DOI   DOI查詢

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