首頁 / 雜誌 / 產業與管理論壇 / 201503 (17:1期) / 進入新興市場的策略研究︰以台灣工具機廠商進入印尼為例
中文篇名

進入新興市場的策略研究︰以台灣工具機廠商進入印尼為例 免費試閱

英文篇名

Study of Emerging Market Entry Strategy: A Case of Using Taiwan Machine Tool Manufacturer’s Entry into the Indonesian Market

作者

江素雲

中文摘要

10多年來,中國大陸經濟發展迅速,透過模仿台灣經驗,中國大陸工具機產業快速累積成長,目前供應鏈儼然形成,轉變為台灣工具機業者之強烈競爭對手;另一方面,中國大陸勞工成本大幅攀升,讓台灣工具機產業面臨經營的困境。在此之際,東南亞國協在2013年正式展開區域全面性經濟夥伴協定談判,將形成全球規模最大的自由貿易協定,尤其印尼是東南亞最大的經濟體,其潛在商機相當龐大。
印尼汽機車產業占該國整體產業的50%,為工具機最大的應用領域,近年其汽機車量受旺盛需求影響呈現不斷攀升,汽機車設備的供應因而成為台灣工具機進入的機會。本研究嘗試透過回顧台灣工具機發展的歷史、分析台灣工具機的優劣勢、印尼工具機市場需求及區隔,思考進入印尼市場之選擇,以及如何擬定策略以掌握印尼工具機市場商機。

英文摘要

Over the past decade, Mainland China’s economy has developed rapidly. By emulating Taiwan’s experience, Mainland China’s machine tool industry has been fast accumulated growths. Its supply chain has been firmly established and it has transformed into one of the fiercest competitors for the Taiwan machine tool business operators. On the other side, Mainland China’s labor costs have risen sharply, causing Taiwan’s machine tool industry to face difficulty in its business operation. At this juncture, the Association of the Southeast Asian Nations officially started talks of a Regional Comprehensive Economic Partnership (RCEP) in 2013. It would become the largest scale free trade partnership in the world. As Indonesia is the biggest economy in South East Asia, the potential business opportunity is enormous.
Indonesia’s automobile and motorcycle industry accounts for 50% of the country’s overall industries and it is one of the fields with biggest application of machine tools. In recent years, the quantity of its automobiles and motorcycles has seen continuous rise due to the strong demand. The supply of automobile and motorcycle equipment is an opportunity for Taiwan’s machine tools to enter the market. This article, through a retrospection of Taiwan machine tools’ development history, a view of Taiwan machine tools’ strengths and weaknesses, an analysis of Indonesian machine tool market demand and segmentation, attempts to reflect choices of entering the Indonesian market and how to develop strategies to grasp business opportunities in the Indonesian machine tool market.

關鍵詞

工具機市場區隔汽機車策略競爭machine toolsmarket segmentationautomobile and motorcyclestrategycompetition

刊名

產業與管理論壇

期數

201503 (17:1期)

起訖頁

080-099

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342015031701004  複製DOI   DOI查詢

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