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中文篇名

清真新興市場與台商佈局策略 免費試閱

英文篇名

The Emerging Halal Markets and Taiwan’s Development Strategy

作者

郭育仁嚴萬璋

中文摘要

伊斯蘭教為全球增長速度最快及信仰人口第二大的宗教群體,全球清真市場在穆斯林總人口的快速增長、亞洲清真新興國家的穩定經濟成長、不斷擴張的內需消費市場、穩健的金融市場規則,以及充沛的勞動力與天然資源等趨勢下,逐漸成為國際資金青睞的投資標的。此外,在快速全球化與資通訊科技猛迅發展的推波助瀾下,原本極為保守的伊斯蘭教義與穆斯林生活戒律反倒成為結合傳統宗教與現代化發展的新興清真市場,包含金融、資通訊、觀光、美妝、紡織及食品等產業的特殊商機。面對全球市場重組的契機,台灣應該運用長年所積累的充沛商業網絡、紮實的產業基礎與服務能量、中小企業的策略靈活度,以及在東南亞地區製造活動等優勢,積極布局清真市場。

英文摘要

Islam has the second largest and also the fastest-growing religious population in the world. The rapid growth of Muslim population, fast economic development of Islamic nations, continuous enlargement of domestic consumption markets, steady financial markets, as well as abundant labor forces and natural resources have made the Halal markets become the most favorite investment target for international capital. With the impacts of rapid globalization and information technology, the Halal markets have also become the best development example in combining strict Islamic teachings and Muslim life principles with modern lifestyle, which has brought about diversified business opportunities including food, finance, fashion, information technology, tourism, and cosmetics industries. Facing the reshuffle of global market, Taiwan should utilizes its decade-long business networks, sound industrial and service foundation, flexibility of SMEs, and long term manufacturing activities in Southeast Asia to develop the emerging markets actively.

關鍵詞

伊斯蘭教清真市場新興市場穆斯林IslamHalal marketemerging marketMuslim

刊名

產業與管理論壇

期數

201506 (17:2期)

起訖頁

054-071

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342015061702003  複製DOI   DOI查詢

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