首頁 / 雜誌 / 產業與管理論壇 / 201512 (17:4期) / 台灣中小企業國際化歷程:代理商與合資子公司之管理機制
中文篇名

台灣中小企業國際化歷程:代理商與合資子公司之管理機制 免費試閱

英文篇名

The Internationalization of Small and Medium Enterprises in Taiwan: The Control Mechanism of an Agency and a Joint Venture Subsidiary

作者

羅芳怡酈芃羽羅宛柔

中文摘要

本個案目的在觀察中小企業國際化的歷程,以一家台灣生產淨水系統的設備廠商為例,其為提高市場占有率而開始進行國際化,一開始透過與代理商合作的方式進入美國市場。基於過去與美國代理商良好的合作經驗,加上台灣母公司考慮進入其他國家市場,台灣母公司與美國代理商,以各持股50%的方式在歐洲盧森堡合資成立行銷子公司,負責北美地區以外的產品銷售。此三家公司間的合作關係看似和諧,卻也潛藏著一些溝通協調上的問題,台灣母公司對於管理美國代理商及歐洲合資子公司,均牽涉複雜的管理機制之選擇。

英文摘要

In this study, the internationalization process of Taiwanese small and medium enterprises (SMEs) was investigated by observing a company that manufactures pressure tanks. To increase the company’s market share, the company entered the international market, initially cooperating with an agent to operate in the American market. Because of the positive cooperative experience with the American agent, the company decided to establish a 50% /50% joint venture subsidiary with the American agent in Luxembourg. The joint venture subsidiary was responsible for product marketing in 3 global markets outside North America. However, the complex cooperative relationship among the Taiwanese parent company, the American agent, and the joint venture subsidiary caused communication problems. Through this case study, we explored how the Taiwanese parent company cooperated with the American agent and managed the joint venture subsidiary. In addition, we investigated how the Taiwanese parent company selected an effective control mechanism with which to manage the joint venture subsidiary.

關鍵詞

中小企業代理商合資子公司國際化管理機制small and medium enterprisesagentjoint venture subsidiaryinternationalizationcontrol mechanism

刊名

產業與管理論壇

期數

201512 (17:4期)

起訖頁

104-116

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342015121704005  複製DOI   DOI查詢

QRCode

上一篇

創新的基礎設施:產學合作研究資源整合平台

熱門文章


    list=SELECT top 5 iJournalItem,sJournalItem1 FROM ViewJournalItem WHERE iJournalItem in(select top 15 iJournalItem from DCSearch7.dbo.SearchImp where (SearchDate > '20200805') group by iJournalItem order by count(iJournalItem) desc) and (iShelf = 1) and iJournal = '1238'