Using Organizational and Strategic Innovations to Achieve Sustainable Competitive Advantage: The Case of President Transnet Corp.
This case study explored the organizational and strategic innovations employed by President Transnet Corp. to maintain its competitive advantage. President Transnet is a Taiwanese delivery service with an island-wide network of service points. The introduction of TA-Q-BIN (door-to-door delivery) service via the Japanese firm in conjunction with the emergence of online and TV shopping led to enormous growth in revenue. However, the company has recently encountered a sharp increase in operational costs, fierce competition, and the growing bargaining power of large nonstore retailers. As a result, the delivery charges and net profit margin of TA-Q-BIN service have dropped. Nevertheless, President Transnet has continued to modify its operations and actively work towards building a comprehensive transport system and improving its efficiency in freight forwarding. Through continuous development and innovation, President Transnet has gradually transformed consumer habits and created better customer experience in order to cultivate brand loyalty and maintain its leading position in the industry.