Entrepreneurial Thoughts and Growth Strategies of Small and Medium-Sized Enterprises: A Case Study of Machinery Industry in Taiwan
Chiuan Yan Technology Co., ltd. is one of many small and medium-sized enterprises in Taiwan’s machinery manufacturing industry. The company’s operating revenue has been growing. However, under the influence of factors like price competition in the same trade, product life cycle reduction and rapid integration of science and technology, the company’s operating revenue began to decline. At that moment, the company conducted rapid transformation by utilizing the blue ocean strategy and jumped out of the red sea, not to use the price competition as the only means. The operating revenue achieved another record high in 2013. There are quite a few cases discussing the blue ocean strategy in Taiwan already, but the objects of study are mostly large-sized enterprises. Taking the small and medium-sized enterprises as the cases for study, this study hopes to provide some references for the small and medium-sized enterprises in Taiwan.