首頁 / 雜誌 / 產業與管理論壇 / 201703 (19:1期) / 中小企業的創業思維及成長策略:以台灣機械業為例
中文篇名

中小企業的創業思維及成長策略:以台灣機械業為例 免費試閱

英文篇名

Entrepreneurial Thoughts and Growth Strategies of Small and Medium-Sized Enterprises: A Case Study of Machinery Industry in Taiwan

作者

陳雅青盧胡彬陳繁興鄭仁傑紀昭吟

中文摘要

全研科技是台灣機械製造業眾多中小企業之一,該公司成立後營收一路成長,但面對同業價格競爭、產品生命週期縮減、科技快速整合等因素影響,公司營收開始下滑,此時,該公司利用藍海策略快速轉型,跳脫紅海,不再以價格競爭為唯一手段,並於2013 年再創營收新高。現階段國內已有相當多個案討論藍海策略,惟其研究對象多以大型企業為主,本研究以中小企業為個案,希望可提供台灣中小企業參考借鏡。
本研究以筆者與公司創辦人邱毓英總經理所進行的深入訪談著手,從創辦人的人格特質、生活經歷談創業動機,領導公司從代銷到代工時期,靠著技術的研發創新、製造及設計建立產品,且經過無數次的參賽及申請專利認證,並啟動異業聯盟進行產品行銷,這一連串的轉型過程,讓全研科技進而創立自有品牌,自許為工具機界的「勞斯萊斯」。全研科技由代理、代工生產走向品牌,在企業轉型過程中也與一般台灣企業一樣面臨價格競爭,故本研究希望藉由該公司經營轉型成功之關鍵藍海策略發展模式,提供創業者及中小企業學習之典範。

英文摘要

Chiuan Yan Technology Co., ltd. is one of many small and medium-sized enterprises in Taiwan’s machinery manufacturing industry. The company’s operating revenue has been growing. However, under the influence of factors like price competition in the same trade, product life cycle reduction and rapid integration of science and technology, the company’s operating revenue began to decline. At that moment, the company conducted rapid transformation by utilizing the blue ocean strategy and jumped out of the red sea, not to use the price competition as the only means. The operating revenue achieved another record high in 2013. There are quite a few cases discussing the blue ocean strategy in Taiwan already, but the objects of study are mostly large-sized enterprises. Taking the small and medium-sized enterprises as the cases for study, this study hopes to provide some references for the small and medium-sized enterprises in Taiwan.
This study starts from the author’s in-depth interviews with General Manager Yu-ying Chiu, the company’s founder, ranging from the founder’s personality traits and life experience to entrepreneurial motivation. He has led the company to develop from the commission agent period to the OEM period by manufacturing, designing and establishing products by technical research, development and innovation, participating numerous competitions and patent certification application and launching the horizontal alliance to conduct product marketing. These series of transformation processes have enabled Chiuan Yan Technology to further create its own brand and proudly call itself a “Rolls-Royce” in the circle of tools and machinery. Developing from an agent to conducting OEM manufacturing and then to a brand, Chiuan Yan Technology faces the same issues like price competition and how to escape the red sea faced by the ordinary enterprises in Taiwan during the process of enterprise transformation. To this end, it is hoped that the keys to the successful operational transformation and the blue-sea strategy development model of this company can serve as an example for the entrepreneurs and small and medium-sized enterprises.

關鍵詞

中小型企業經營策略機械產業small and medium-sized enterprisesoperation strategymachinery industry

刊名

產業與管理論壇

期數

201703 (19:1期)

起訖頁

052-072

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342017031901003  複製DOI   DOI查詢

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