首頁 / 雜誌 / 產業與管理論壇 / 201806 (20:2期) / 創作交流平台經營模式與著作權議題之研究
中文篇名

創作交流平台經營模式與著作權議題之研究 免費試閱

英文篇名

A Case Study on the Business Models and Copyright Issues of the Creation Communication Platform

作者

邱奕嘉張文愷

中文摘要

近年來,由於行動裝置技術的迅速發展,促成了新一波的網路革命;其高度的即時性與互動性,打破了傳統單向的供應鏈交易形式,進而促成網路平台的興起,同時影響許多產業既有的商業模式。以出版業為例,受限於高額的固定成本,廠商通常傾向對已具備市場潛力的作家或經紀人進行出版品的提案邀約。過高的搜尋成本與投資風險,形成了新作家進入市場的重大阻礙。
有鑑於此,許多協助創作者發表作品與媒合交易的創作交流平台,如雨後春筍般出現,並試圖改變現有的產業生態。本研究嘗試以平台商業模式為基礎,分析創作交流平台對既有產業的衝擊與影響,並嘗試建立一套能有效促進創作者、使用者與廠商三方獲益的交易平台;同時,也將針對平台運作過程中容易產生的著作權問題進行歸納與探討。

英文摘要

In recent years, thanks to the progress of mobile technology, a new digital revolution is taking place. Given its spontaneity and interactivity, the technology is disrupting the traditional one-way supply chain business model and paving the way for platforms. In the example of the publishing industry, high fixed cost meant that publishers tend to only publish books from well-known writers or reputable agents. High search cost and investment risk also create barriers for potential new writers to enter the market.
This leads to the emergence of many platforms to help writers publish their works and match writers with publishers, in the process drastically changing the industry structure. This research is focused on platform strategies and business models. It will discuss the influence of platforms on existing industries and try to build a platform business model that benefits all sides: creators, users and suppliers. In addition, the research also covers issues relating to copyright and makes suggestion on platform policies.

關鍵詞

平台策略平台經營模式創作交流平台著作權platform strategyplatform business modelcreation communication platformcopyright

刊名

產業與管理論壇

期數

201806 (20:2期)

起訖頁

004-031

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342018062002001  複製DOI   DOI查詢

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