首頁 / 雜誌 / 產業與管理論壇 / 201809 (20:3期) / 台灣中小企業進入新興市場之商業模式初探:以印尼為例
中文篇名

台灣中小企業進入新興市場之商業模式初探:以印尼為例 免費試閱

英文篇名

Explore the Business Models for Taiwan’s SMEs in Entering an Emerging Market: The Case of Indonesia

作者

羅顯辰許文靜吳清炎胡美智

中文摘要

本研究以紮根理論研究方法為依據,並以二階段方式探討台商進入東協新興市場的商業模式:第一階段以相關文獻理論及次級資料蒐集歸納分析整理為主,形成研究範疇及架構;第二階段則以印尼為主要驗證對象,訪談印尼市場相關專家的論點以做為架構論證基礎。並提出台灣中小企業在資源有限但彈性十足的條件下,進入如印尼等東協新興市場的四種商業模式:(1)「借力使力」,利用台灣介於印尼與先進國家的「中介優勢」建立連結平台,聚焦與國際或當地領導企業資源能力互補之利基,成為國際領導企業在印尼的重要夥伴;(2)「落地生根」,透過已進入印尼市場經營的台商為網絡平台,協助台商「就地升級/轉型」,並連結發展當地商機;(3)「播種深耕」,以畢業於台灣各大學的印尼校友及台灣蓬勃發展的社會企業為媒介,建立在印尼的國際連結與當地商機;(4)「循序漸進」,透過政府建立長期的雙邊合作平台,連結印尼的社會關係網絡與關鍵人才,儲備雙邊的產業知識並探詢合作機會。本研究最終歸納出三點重要政策及管理意涵。

英文摘要

Based on the grounded theory, this paper explores the business model of entering the emerging market for Taiwanese SMEs by a two-stage approach. The first stage is based on the collection and inductive analysis of related literature theory and the secondary data in order to form the research framework. The second stage is based on this framework to explore the possible business model for Taiwan’s SMEs in entering an emerging market through interviewing the experts related to the Indonesia’ s market. Finally, we suggest four business models: (1) Dot connecting strategy, becoming a key partner of international leading manufacturers in Indonesia by focusing on the niche complementary to the resources of international manufacturers through the “intermediary advantage” platform between Indonesia and the advanced countries. (2) Revival strategy, linking and assisting the Taiwanese companies who have entered the traditional industries in Indonesia to upgrade/transform while developing local business opportunities through them. (3) Seed breeding strategy, connecting Indonesian alumni and Taiwanese social enterprises from Taiwan universities to link the networking and local business opportunities in Indonesia. (4) Bricolage strategy, establishing a long-term bilateral platform to connect the ASEAN network resource and think tank, in order to build the bilateral industry knowledge and the development of cooperation opportunities to achieve a successful and bilateral cooperation.

關鍵詞

中小企業台灣印尼商業模式新興市場small and medium-sized enterprises(SMEs)TaiwanIndonesiabusiness modelemerging market

刊名

產業與管理論壇

期數

201809 (20:3期)

起訖頁

056-077

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342018092003003  複製DOI   DOI查詢

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