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中文篇名

健豪印刷:進軍中國大陸市場 免費試閱

英文篇名

Gain How Printing: Enter Mainland China Market

作者

邱光輝呂振華

中文摘要

健豪印刷公司張訓嘉董事長歷經1999年台灣印刷產業外移中國大陸,當時依然決定繼續投資建廠根留台灣。同時,健豪印刷的經營模式由B2B 少樣多量的市場轉為B2C 多樣少量的市場,並成立自己的資訊科技部門專注電腦合版印刷、導入電子商務系統。健豪印刷結合專業的小型企業及個人工作室,成功地建立「雲端合版印刷平台」及B2b2C 的創新經營模式,站穩在台灣的領導地位。然而,2012 年台灣印刷同業從中國大陸撤資回到台灣的時候,健豪印刷內部卻在2012 年12 月招開緊急會議,討論立即進軍中國大陸市場的風險。健豪印刷在台灣的創新經營模式是否可以順利複製進中國大陸?因為空間與規模放大,根據現有台灣商業模式進入後會立即面臨哪些問題?又該如何制定經營策略?

英文摘要

When many Taiwanese printing enterprises moved their factories from Taiwan to mainland China in 1999, Hsun-Chia Chang, the chairman of Gain How Printing Co., Ltd., decided to stay and continue to set up new factories in Taiwan. Meanwhile, Gain How’s business model has changed from B2B to B2C markets. Founded its own IT department, focus on computer combined printing, implement electronic commerce system. Gain How Printing with the specialized small business and personal studio business model innovation successfully set up a “cloud combined printing platform” and B2b2C’s firm leadership in Taiwan. However, in 2012, when the Taiwan printing industry withdrew from mainland China and returned to Taiwan, Gain How Printing launched an emergency meeting in December 2012 to discuss the risks of entering the Chinese market immediately. Can the innovative management model of Gain How Printing in Taiwan be copied into the mainland China smoothly? Because of the enlargement of space and scale, the problems that will be faced immediately after the entry of the existing Taiwan business model? How to make business strategy?

關鍵詞

全球運籌管理先驅者優勢持續競爭優勢電子商務經營模式群眾委外global logistics managementfirst-mover advantagesustainable competitive advantagee-commerce business modelcrowdsourcing

刊名

產業與管理論壇

期數

201812 (20:4期)

起訖頁

058-071

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342018122004003  複製DOI   DOI查詢

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