Liang Shing Eclife’s Road to Digital Transformation and Omni-Channel Operations
The flourish of e-commerce has weakened the overall growth of the retail market, and conventional retailers are feeling more pressure from performance bottlenecks. Physical retailers wanting to invest in omni-channel operations must face major challenges as they incorporate new technology, analyze data, grasp consumer behavior, and adjust the roles of offline personnel. Using datamanagement, Liang Shing Eclife Corporation changed conventional views with regard to customers, products, and store personnel performance indexes in 3C retailing, addresses the issue of declining customers in brick-and-mortar stores, and gained new momentum for sales growth. At the same time, they developed a more efficient way of serving their members. While transforming to an omni-channel model, the management of Liang Shing Eclife Corporation encountered a series of dilemmas and challenges. After their president integrated the resources of their retail stores and ecommerce, their chance of success in digital transformation was determined by whether they could appropriately distribute resources and manage costs in their click and mortar channels, enhance their O2O marketing capabilities toward members, and create key values in data management.