首頁 / 雜誌 / 產業與管理論壇 / 201906 (21:2期) / 零組件廠商提供解決方案核心能力類型之研究:台灣松下電腦的實證研究
中文篇名

零組件廠商提供解決方案核心能力類型之研究:台灣松下電腦的實證研究

英文篇名

A Study on Solution and Core Capability for Component Suppliers Support to Brand Manufactures: The Case Studies of Panasonic AVC Networks Taiwan Co., Ltd.

作者

吳銀澤邱筱倫劉仁傑

中文摘要

隨著製造服務化與顧客需求的多樣化,創新產品已無法讓企業增加收益。特別是個人電腦、家電的大眾商品化趨勢,提升產品機能已無法提高獲利,重視顧客價值的解決方案事業模式便受到矚目。檢視既有相關研究,大多探討品牌企業為最終顧客提供解決方案,但是對於供應鏈中零組件廠商提供品牌廠商解決方案的研究則十分少見。因此,本研究透過台灣松下電腦的案例,從核心能力的觀點釐清零組件廠商與品牌廠商如何共同為最終顧客提供解決方案與顧客價值。
本研究提出了解決方案事業模式下零組件廠商與品牌廠商的整合性架構,探討零組件廠商如何從關係能力與特殊資源結合能力中,提供核心能力協助品牌廠商。實證結果證實,提供解決方案過程中,零組件廠商呈現了四個核心能力類型;其分別與品牌廠商建立了長期的學習與信賴關係,經由提供品牌廠商欠缺的資源,參與提供解決方案,對最終顧客價值創造做出貢獻。本研究所釐清的零組件廠商核心能力,對於解決方案事業模式與顧客價值創造饒富理論與實務意涵。

英文摘要

Along with the manufacturing servitization and the demand diversification, the innovation of product has been unable to increase the enterprise profit. In particular, the PC and home appliance have begun to be commoditization. The functions of the products are no longer directly proportional to profit. Enterprises start to pay attention on customer needs, and begin to move toward business solution model. On the other hand, there are many studies which are focus on how brand enterprises provide solutions for the final customers, but few references about the co-operation solution of suppliers and brand makers. Therefore, we try to study on Panasonic AVC Networks Taiwan Co., Ltd., and clarify how component suppliers and brand manufacturers work together to provide end-customers with solution and customer value from the perspective of core capabilities.
This study constructs the structure of the relationship between component suppliers and brand manufacturers in solution business model, and do empirical research on how component suppliers use relational capability and specific resource combining capability to assist the brand manufacturers. We concludes four types of component suppliers’ core capability during the process of providing solution. The core capability is based on the long-term learning and trust relationship with the brand enterprise, and is involved in the solution process through providing insufficient resources of the brand manufacturers. Our finding provide the theory and practice implications of component suppliers’ core capability which assist the formation of customer value creation.

關鍵詞

核心能力解決方案資源結合能力關係能力顧客價值core capabilitysolutionresource combining capabilityrelational capabilitycustomer value

刊名

產業與管理論壇

期數

201906 (21:2期)

起訖頁

004-032

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342019062102001  複製DOI   DOI查詢

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