| 中文篇名 |
承隆公司轉型三部曲：當營造工程遇到能源科技 | |
|---|---|---|
| 英文篇名 |
Cheng Long’s Transformation Trilogy: When the Construction Project Encounters Energy Technology | |
| 作者 | ||
| 中文摘要 |
本個案以「兄弟合資創業，同心協力經營」的家族式中小企業──承隆營造──的三次轉型為例，呈現領導人秉持「服務客戶導向及全方案行銷」初衷，不斷以「開發業主需要，創造雙贏共益」的經營模式，帶領企業從丙級營造工程開始，披荊斬棘，逐漸晉級成長。詳述其因應環境與技術變遷，以創值與差異化為核心展開的第一波行銷轉型，在掌握熱泵涉入能源技術服務產業之技術趨勢後，藉由節能技術服務專業驅動，順勢進行第二波跨業轉型，此兩波轉型，促使承隆營造進行了「外部一致性」量變的改造，並更名為承隆智能。 | |
| 英文摘要 |
A case study of three-stages transformations of the family-owned small enterprise named Cheng Long Construction, which is “brother-joint ventures, work for common purpose”, is adopted as the example to present that the top management insists the value of “customer-services orientation and total solution marketing” to operate the company with the business model of “developing the needs of the owners and creating a win-win situation” which leads the company from the C-level construction project to grow up to higher level project. | |
| 關鍵詞 |
行銷轉型、能源技術服務業、跨業轉型、需量反應、整合式轉型、marketing transformation、energy service company (ESCO)、cross-industry transformation、demand response、integrate-type transformation | |
| 刊名 | ||
| 期數 | ||
| 起訖頁 |
086-112 | |
| 出版單位 | ||
| DOI | ||
| QRCode |
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