首頁 / 雜誌 / 產業與管理論壇 / 202006 (22:2期) / 雲深不知處:行動雲端服務創新模式與演進
中文篇名

雲深不知處:行動雲端服務創新模式與演進

英文篇名

Uncertain among the Deep Cloud Cover: Service Innovation Model and Evolution of Mobile Cloud Services

作者

邱文宏紀慧如梁志權

中文摘要

行動雲端服務推陳出新,卻有著「雲深不知處」之疑惑。本研究採個案研究法,蒐集中華電信2004~2016年間共687 筆服務創新事件,以基礎設施即服務、軟體即服務、平台即服務、載具即服務、內容即服務等觀點,同時考量服務提供之對象與整合程度,進而建構服務創新模式。本研究發現,在服務開發方面,個案持續投入基礎設施即服務但比例趨緩,另因衍生諸多創新商業模式,軟體即服務雖大幅遞減但具乘數效果,轉以投入平台即服務,並使內容即服務大幅遞增,但載具即服務則大幅遞減;另在服務提供方面,高整合型服務的比例遠大於低整合型服務的比例,其中,高整合型服務提供從顧客型朝向物件型發展,顯示物聯網已成為行動雲端之新服務核心,未來朝向以平台即服務及內容即服務為主軸,且需對社群服務深入經營。

英文摘要

Mobile cloud service innovations are continuously generated; however, we still do not know the innovationmodel. This study adopts case study method and collected a total of 687 events of service innovation delivered by Chung-Hwa Telecom from 2004 to 2016. This study aims to build a service innovation model based on a five-dimension perspective of mobile cloud service and also taking both subjects served and degree of integration into considerations. Moreover, the five dimensions concern Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS), Device as a Service (DaaS), and Content as a Service (CaaS). Finally, this study obtains the findings as follows. In the aspect of service development, IaaS is continuously developed but shows a slow trend. Moreover, due to deriving many innovative business models by mobile cloud service, SaaS shows a multiplier effect even if it shows a dramatically decreasing trend. The case moves towards generating PaaS and hence CaaS becomes a dramatically increasing trend. However, DaaS shows a dramatically decreasing trend. In the aspect of service provision, the proportion of high-integration services is far greater than that of low-integration services. The trend of provision of high-integration services is moving from “people” type to “things” type, which shows that the concept of Internet of Things (IoT) becomes a new service core of mobile cloud services. The study suggests PaaS and CaaS be the core of service development of IoT and communities of mobile network be deeply emphasized.

關鍵詞

中華電信行動雲端服務服務創新Chung-Hwa Telecommobile cloud serviceservice innovation

刊名

產業與管理論壇

期數

202006 (22:2期)

起訖頁

038-064

出版單位

工業技術研究院產業科技國際策略發展所

DOI

10.3966/199582342020062202002  複製DOI   DOI查詢

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