Supplier Management for Tainted Starch Event: A Case of Leezen
In 2013, the toxic starch incident triggered the tensions among producers, distributors and consumers as it involved a wide range of food. All distributors had to refund all affected food on the shelf and stop the business with the suppliers as a response to this crisis. However, the product of a supplier of Leezen － Mingji Pudding was found containing industrial “maleic acid” in the test. In face of overwhelming public criticism and tremendous pressure in sales, should Leezen stop the business with the supplier, or instead, support the supplier to through the crisis?