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Concepts in Strategic Management and Business Policy

Concepts in Strategic Management and Business Policy

Concepts in Strategic Management and Business Policy

  • 作者:Tom Wheelen , David Hunger
  • 書號:IB097564
  • 定價:1050
  • 出版社:智勝代理
  • 版次:12版
  • ISBN:9780135097564

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書摘

For Strategic Management and Business Policy courses.

Class-tested approach to Strategy with new focus on environmental sustainability.

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability.


關鍵詞

目錄

  • Part One: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
    Chapter 1. Basic Concepts in Strategic Management
    Chapter 2. Corporate Governance
    Chapter 3. Ethics and Social Responsibility in Strategic Management

  • Part Two: SCANNING THE ENVIRONMENT
    Chapter 4. Environmental Scanning & Industry Analysis
    Chapter 5. Internal Scanning & Organizational Analysis

  • Part Three: STRATEGY FORMULATION
    Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy
    Chapter 7. Strategy Formulation: Corporate Strategy
    Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice

  • Part Four: STRATEGY IMPLEMENTATION AND CONTROL
    Chapter 9. Strategy Implementation: Organizing for Action
    Chapter 10. Strategy Implementation: Staffing & Directing
    Chapter 11. Evaluation & Control

  • Part Five: Introduction to Case Analysis
    Chapter 12 Suggestions for Case Analysis

  • Part Six: WEB CHAPTERS: OTHER STRATEGIC ISSUES Web
    Chapter A. Strategic Issues in Managing Technology & Innovation Web
    Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses Web
    Chapter C. Strategic Issues in Not-For-Profit Organizations

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