The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management. It includes fresh up-to-date discussion questions from all over the world and is enhanced with detailed instructor supplements. The book is a popular, useful choice for managers learning economics.
An accompanying website, featuring a wealth of supplementary material, is available at https://sites.google.com/site/pngecon/
- "I often use this book in my MBA-level Managerial Economics classes. It provides clear and rigorous explanations of major microeconomic theories and supports them with a large number of relevant examples from around the world. I find this book well-written, concise, and interesting." — Annamaria Conti, Assistant Professor, Scheller College of Business, Georgia Institute of Technology, U.S.A.
- "Ivan Png’s Managerial Economics is a concise and effective textbook that makes use of endless real-life examples not only to illustrate a point, but rather to motivate it, explain it, and convince students of its relevance. The wide range of situations, industries, and historical events covered make this book quite an enriching read. In my opinion, Managerial Economics is an excellent tool when used to teach MBAs and students without much economics background. Economics majors will benefit from reading it as they will gain valuable practical knowledge of the use of their tools." — Eugenio J. Miravete, Rex G. Baker Jr. Professor of Political Economy, University of Texas at Austin, U.S.A.
- "Ivan Png’s Managerial Economics has made my life easy as a lecturer! It is a fantastic integration of theory, real life examples and case studies, which makes both teaching and learning a joy. The chapters are well organized and highly relevant – keeping in mind business and management students’ needs. I have thoroughly enjoyed using this book as the main text for my post graduate management economics class." — Abhijit Sengupta, Lecturer, Essex Business School, University of Essex, U.K.
- "I have been using this text for teaching EMBA Global Asia program (a joint program of Columbia Business School, HKU Business School, and London Business School) in the last six years. Students like the text very much as it offers possibly the simplest and most concise explanation of economic concepts and principles that are applicable for business decision making." —Tao Zhigang, Professor of Economics and Strategy, Faculty of Business and Economics, University of Hong Kong
目錄01. Introduction to Managerial Economics
05. Market Equilibrium
06. Economic Efficiency
10. Strategic Thinking
13. Asymmetric Information
14. Incentives and Organization