Constructing a New Model of the Need-based Fuzzy Front-end Innovation in New Product Development
In new product development (NPD), fuzzy front end (FFE) refers to the process in formative stages of new product concept. FFE is key to the success of NPD. Not only can it improve the effectiveness of new product development, but it also saves time in new product development. Literatures touch upon this stage, but they barely take deep look into the clear processes in execution. The original brand manufacturers (OBMs) target customer needs to define product specifications. Taiwan's industry consists mainly of OEMs (original equipment manufacturers) and ODMs (original design manufacturers). Ambitious manufacturers are encouraged to evolve themselves into OBM by differentiating products and establishing brandnames, so as to add value to their products.