Lessons Learned from YINSH Precision for SME’s Digital Transformation
YINSH Precision, a key component provider for CNC machine centers located at the center of machinery cluster, quickly and progressively responds to upgrading and transforming challenges. Transformation strategy encompasses adjustment in human capital structure, organizational development, new system introduction, and preliminary infrastructure for intelligent manufacturing. Meanwhile, branding strategy and marketing campaign are swiftly accommodating high-end segment needs, including mass customization, precise stability, and data transparency. The research addresses convergence of thee flows: accountability (including character, quality, and brand), competence (including mindset, passion, and eccentricity), and digi-tech (including technological resources, AIoT capacity, and data intelligence) as the underlying foundation of digital transformation. Twin brothers RoyWu (GM) and JackWu (executive VP) collaborate with stakeholders to pursue YINSH’s vision “construct the world with little parts” successfully the last 20 years. Strong ties with local universities to cultivate talents in advanced sector, quality labs ensuring high-end quality assurance, intertwined resources along public and private partnership for advanced manufacturing capacity, and unique organizational culture and human policy are attributed to YINSH’s achievement. Intelligent manufacturing and operation leading to wider global expansion and higher brand equity are highly expected in the near future.