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Concepts in Strategic Management and Business Policy
Concepts in Strategic Management and Business Policy
- 作者：Tom Wheelen , David Hunger
- 書號：IB097564
- 定價：1050元
- 出版社：智勝代理
- 版次：12版
- ISBN：9780135097564
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書摘
For Strategic Management and Business Policy courses.Class-tested approach to Strategy with new focus on environmental sustainability.
Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability.
關鍵詞
目錄
- Part One: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter 1. Basic Concepts in Strategic Management
Chapter 2. Corporate Governance
Chapter 3. Ethics and Social Responsibility in Strategic Management
- Part Two: SCANNING THE ENVIRONMENT
Chapter 4. Environmental Scanning & Industry Analysis
Chapter 5. Internal Scanning & Organizational Analysis
- Part Three: STRATEGY FORMULATION
Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy
Chapter 7. Strategy Formulation: Corporate Strategy
Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice
- Part Four: STRATEGY IMPLEMENTATION AND CONTROL
Chapter 9. Strategy Implementation: Organizing for Action
Chapter 10. Strategy Implementation: Staffing & Directing
Chapter 11. Evaluation & Control
- Part Five: Introduction to Case Analysis
Chapter 12 Suggestions for Case Analysis
- Part Six: WEB CHAPTERS: OTHER STRATEGIC ISSUES Web
Chapter A. Strategic Issues in Managing Technology & Innovation Web
Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses Web
Chapter C. Strategic Issues in Not-For-Profit Organizations
