An Analysis of Charity Fundraising in Taiwan through the Viewpoint of Social Impact Model: Case Study on United Way of Taiwan and Social Welfare Non-Profit Organizations
In recent years, social empowerment in Taiwan has been growing vigorously. Among which, local community has played an important role to meet the residents’ needs since it is closely related to their daily life. The research adopts social impact model which focuses on recognizing and dealing with social nucleus problems, and discusses the operating strategies and results based on case studies. Established in 1992, United Way of Taiwan (UWT) has been playing the role of financial intermediary over the years and built bridges between the givers and the receivers, making good use of its platform. The research finds UWT applies charity fundraising strategies such as forming groups, multiple fundraising, and social management. In addition, with the aid of its own features and NPO co-working projects, such as Hondao Young at Heart Training Program and Zhi-shan Post-Morakot Flood Recovery Program, the viewpoint of social impact model has been fully led into the charity strategies and successfully practiced in every single community with great influence.