The Corporate Social Enterprise Business Model on Hakka Area: Case Study of New Strawberry Farmers Social Enterprise Corporation
After researching in terms of industry development, The New Social Enterprise Strawberry Farmer Cooperation Limited has found some issues to be concerned such as the food security of strawberries and manpower shortage. Therefore, the visions of this company are “Improvement of food security” and “Providing youth entrepreneurial opportunities.” Social enterprises should seek after a method of how to accumulate social capitals with the aim of solving problems. The New Social Enterprise Strawberry Farmer Cooperation Limited, a company running under social enterprise model, has devoted itself not only into developing a full spectrum value chain of the strawberry agriculture industry but also producing high quality products with add values under reasonable price as well. By means of looking for a balance among production, marketing and R&S together with enhancing competitive capacities of both production and services, it is hoped to reach maintaining the land, protecting the Mother Nature as well as win the most benefits for the consumers as the ultimate goals.