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| 中文篇名 |
客家節慶報導與文化觀光：以苗栗地方民俗節慶為例 免費試閱 | |
|---|---|---|
| 英文篇名 |
Hakka Festival Coverage and Cultural Tourism: A Study on Hakka Folk Festivals in Miaoli Area | |
| 作者 | ||
| 中文摘要 |
本研究探討苗栗地區客家節慶新聞圖文互動，藉由圖文互動來檢視相關新聞對節慶活動的意義建構與文化觀光論述。研究對象為《聯合報》、《自由時報》及《中國時報》三報對苗栗地方五項民俗節慶的新聞報導，包括三義雲火龍節、火旁龍活動、後龍攻炮城、竹南炮炸邯鄲爺及通霄白沙屯媽祖進香。 | |
| 英文摘要 |
This paper investigates the text-picture interaction of festivals coverage in newspapers. By examining patterns of text-picture interaction within festivals news, this study focuses on news discourses of folk festival and cultural tourism. The research subjects are media coverage of five folk festivals in Miaoli including Straw Dragon Festival in Sanyi, Miaoli Burst Dragon, Bombing Master Handan Festival, Attacking the City Walls in Houlong and Baishatun Mazu Pilgrimage. These news stories were collected from China Times, United Daily News, and The Liberty Times. | |
| 關鍵詞 |
文化觀光、客家節慶、苗栗、新聞論述、圖文互動、cultural tourism、Hakka festival、Miaoli、news discourse、text-picture interaction | |
| 刊名 | ||
| 期數 | ||
| 起訖頁 |
025-051 | |
| 出版單位 | ||
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