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| 中文篇名 |
風險承擔決策的多重參考點：企業研發活動的實證 免費試閱 | |
|---|---|---|
| 英文篇名 |
The Multiple-points of Risk-taking Decision: Evidence from Corporate R&D Activities | |
| 作者 | ||
| 中文摘要 |
單一參考點是個人和組織風險承擔決策相關文獻的核心論述，這些文獻以參考點將決策結果區分為利得或損失，並且主張決策者是否承擔風險係基於對利得或損失的回應。然而，近期的文獻開始致力於發掘多重參考點，為瞭解多重參考點對風險承擔決策的影響，本研究整合企業行為及前景理論，並納入不對稱及非線性的考量。以2009至2014年間上市（櫃）之電子資訊業的2,974筆資料檢驗多重參考點的決策模型，研究結果發現，當實際績效超越歷史績效時，則社會比較績效與R&D投資呈U型關係；相對地，實際績效低於歷史績效時，則破產風險與R&D投資呈倒U型關係。 | |
| 英文摘要 |
The single reference point is central to literatures of individual & organizational risk-taking decision. These researches adopted a single reference point separating regions of gain from regions of loss, and advocated that risk-taking is responsive to changes in gains & losses. However, recent literatures have begun to explore multiple reference points within risk-taking. To gain a better understanding of how multiple reference points affect the risk-taking decision, this study integrates the concepts of behavior theory & prospect theory to represent the context dependence in risk-taking behavior by incorporating asymmetric & nonlinear responses. We thus examine the multiple reference points of risk-taking decision by using 2,974 public offering firms as data set from Taiwanese electronics manufacturing industry from 2009 to 2014. Empirical analysis results show that the social-aspiration performance and R&D investment presents U-shape relationship when the actual performance exceeds the historical performance. In contrast, there is an inverted U-shaped relationship between the bankruptcy risk and R&D investment when the actual performance below the historical-aspiration performance. | |
| 關鍵詞 |
研發投資、風險承擔、破產風險、參考點、R&D investment、risk-taking、bankruptcy risk、reference points | |
| 刊名 | ||
| 期數 | ||
| 起訖頁 |
101-125 | |
| 出版單位 | ||
| DOI | ||
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