The Strategy of Regional Industry Development by Six-grade Industry: The Case Study of Miaoli Dahu Strawberry Industry
The “Six-grade Industry” concept is promoted by Naraomi Imamura, an agricultural economist in the University of Tokyo. The theory is based on primary industry, and further expansion to secondary industrial sectors, and the use of the element of tertiary industry as well as the concept of festival marketing, and focus on the synergy of “1×2×3=6.” By utilizing integration of agriculture producing, processing and selling, in order to expand value added of agricultural product and stimulate employment of rural villages, and promote economy in rural areas. The goal of Six-grade industry concept focus on backing added value to farmers and workers in primary sectors, and expanding the importance of primary sectors. The article tries to apply this concept to discuss in the strawberry industry of Dahu township. By collaboration of public and private sectors check technology of producing, processing in agricultural products, selling place and tactics of experiential marketing. Using social network analysis and interview interested party in Dahu strawberry industry. At the end of the article, the study aims at summarizing results and strategies of management in developing Dahu strawberry industry. Moreover, these results can provide some suggestion about improving development of regional special industries in Taiwan.