首頁 / 雜誌 / 組織與管理 / 201802 (11:1期) / 風險承擔決策的多重參考點:企業研發活動的實證
中文篇名

風險承擔決策的多重參考點:企業研發活動的實證 免費試閱

英文篇名

The Multiple-points of Risk-taking Decision: Evidence from Corporate R&D Activities

作者

曾真真簡俊成

中文摘要

單一參考點是個人和組織風險承擔決策相關文獻的核心論述,這些文獻以參考點將決策結果區分為利得或損失,並且主張決策者是否承擔風險係基於對利得或損失的回應。然而,近期的文獻開始致力於發掘多重參考點,為瞭解多重參考點對風險承擔決策的影響,本研究整合企業行為及前景理論,並納入不對稱及非線性的考量。以2009至2014年間上市(櫃)之電子資訊業的2,974筆資料檢驗多重參考點的決策模型,研究結果發現,當實際績效超越歷史績效時,則社會比較績效與R&D投資呈U型關係;相對地,實際績效低於歷史績效時,則破產風險與R&D投資呈倒U型關係。

英文摘要

The single reference point is central to literatures of individual & organizational risk-taking decision. These researches adopted a single reference point separating regions of gain from regions of loss, and advocated that risk-taking is responsive to changes in gains & losses. However, recent literatures have begun to explore multiple reference points within risk-taking. To gain a better understanding of how multiple reference points affect the risk-taking decision, this study integrates the concepts of behavior theory & prospect theory to represent the context dependence in risk-taking behavior by incorporating asymmetric & nonlinear responses. We thus examine the multiple reference points of risk-taking decision by using 2,974 public offering firms as data set from Taiwanese electronics manufacturing industry from 2009 to 2014. Empirical analysis results show that the social-aspiration performance and R&D investment presents U-shape relationship when the actual performance exceeds the historical performance. In contrast, there is an inverted U-shaped relationship between the bankruptcy risk and R&D investment when the actual performance below the historical-aspiration performance.

關鍵詞

研發投資風險承擔破產風險參考點R&D investmentrisk-takingbankruptcy riskreference points

刊名

組織與管理

期數

201802 (11:1期)

起訖頁

101-125

出版單位

臺灣組織與管理學會

DOI

10.3966/199687602018021101004  複製DOI   DOI查詢

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制度壓力與創新能力對於組織多元回應策略之影響:以臺灣企業對高齡化人力資源管理措施之採行意願為例