Website Characteristics and Applicant Intention to Apply: The Moderating Role of Applicant Personality
The use of organizational web sites for recruitment has become increasingly common. Today, most companies utilize organizational web sites to disseminate information to potential job applicants. The primary aim of this study is to investigate (1) the relationship between organizational web site characteristics and applicant’s intention to apply, and (2) the moderating effects of applicant personality on the relationship discussed above. For the sake of external generalization of the study results, we collected data from 187 real applicants in a field setting. Results showed that both website aesthetics and navigational usability were positive related to applicant’s intention to apply. In addition, applicant personality of conscientiousness strengthened the positive relationship between website aesthetics and applicant’s intention to apply, while extraversion strengthened the positive relationship between website interactivity and applicant’s intention to apply, and openness to experience strengthened the positive relationship between website usability and applicant’s intention to apply.