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| 中文篇名 |
「吹盡狂沙始到金，收穫成功看我行」：探討自戀CEO如何營造國際版圖 | |
|---|---|---|
| 英文篇名 |
Only I Can Do That: Exploring How Narcissistic CEOs Create an International Empire | |
| 作者 | ||
| 中文摘要 |
本研究以帝國建立理論探討CEO自戀對於企業國際化決策的影響。本研究蒐集519位臺灣企業CEO資料來進行分析。研究結果發現，CEO的自戀特質對於國際化深度與寬度有正向的影響。據此，更進一步探討CEO權力的影響。實證結果顯示，當CEO具有權力，對於自戀人格與國際化過程間的關係具有調節效果。在研究結果與實務貢獻上，本研究提出自戀CEO有助於企業的國際化活動，若能同時設定有效的管理方式，將可獲致自戀CEO所帶來的經營綜效。 | |
| 英文摘要 |
This study examines the impact of CEO narcissism on firms’ internationalization decisions by using empire-building theory. This study collected data from 519 CEOs in Taiwan to analyze. The study found that CEO narcissism has a positive effect on the depth and breadth of internationalization. In addition, the influence of CEO power was investigated further. The results show that when CEOs have power, it has a moderating effect on the relationship between narcissism and the internationalization process. In this paper, we suggest that a narcissistic CEO can contribute to the firm’s internationalization, and that it is important to set up an effective management style to obtain the synergistic effect of a narcissistic CEO. | |
| 關鍵詞 |
CEO 自戀、CEO 權力、帝國建立、國際化過程、CEO narcissism、CEO power、empire building、internationalization processes | |
| 刊名 | ||
| 期數 | ||
| 起訖頁 |
001-045 | |
| 出版單位 | ||
| DOI | ||
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