Research on the Policy Cognition and Consumption Experience of Cultural and Creative Industries Policy
Following the transformation of the country’s entire industrial infrastructure, the government augmented industrial added value and created regional employment opportunities in order to assist vibrant local economies, and related ministries promoted a policy of culture and creativity while focusing on rights and liabilities. Our study evaluates the impact of the policy of culture and creativity from a mass perspective, and uses the country’s nationals as the target of a telephone survey to gain an understanding of the policy and the experience of consumers, in addition to focusing on the impact of industrial agglomeration. This study found that the influential factors in the aggregation and formation of cultural and creative industries are the following: “ease of communication,” “proximity to hot spots,” “proximity to people in the same line of business,” and “proximity to schools.” In terms of their degree of agreement with “the government’s classification of cultural and creative industries,” the evaluation by participants who have a “senior high school education level” is clearly higher than that by participants who have a “graduate studies or higher” education level. In terms of the statement that “the development of industry clustering is favorable to individual businesses,” the opinion of participants with a “senior high school level education” is clearly more in agreement than that of those with a “junior high school or below level of education.” We propose that government ministries can augment popular awareness of cultural and creative industries and their products by integrating sales methods and enhancing the value of the industry using unique cultural features to generate consumer aspiration.